Mackintosh
AGENCY Diligent Commerce & Spring Studios
ROLE UX & UI
ART DIRECTION Spring Studios design team
BRIEF E-commerce launch
STARTING POINT
A heritage label with
a contemporary design.
Having in mind all the requirements from Farfetch Black & White:
the service-led turnkey solution for luxury fashion brands, we created
a contemporary visual experience that considered all devices with a
mobile-first approach, focusing on this legacy brand’s main features.
UX
The project started from sketched low-fidelity to high-fidelity wireframes
and defining the user journey and site map.
DIFFERENT VIEWS FOR DIFFERENT COLLECTIONS
Mackintosh frequently collaborates with other designers like Vetements, Hyke,
or Porter. That is why we created a more editable layout where the background
colour and top header images could be unique to each collection.
A CLEAR & VISUAL RESPONSIVE SIZE GUIDE
NEXT PROJECT